A South African Icon to the food & beverage industry, famous for its pizza and pasta.
Betts & Townsend having looked closely at the brand approached the Group to deliver a new concept brand that was more fresh, better quality finishes and more welcoming to their consumers.

Countrywide, South Africa

Location

Countrywide, South Africa

Project role

Project Management
Construction Management
Procurement
Turnkey

Completed

2008

Client

Primi Holdings

Primi Piatti Rollout

The owner and brain child Cesco Zenasi rapid expansion of a central kitchen model, allowed for a substantial rollout across the country including parts of SADEC that included Botswana, Namibia and Zambia. On home turf in South Africa, Primi Piatti holds a position in all major retail centres as well as many stand-alone sites.
Primi still stands today as the most sought after Pizza hangout, enjoyed by both families and professionals alike.

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